About Us

Our Story

It really began in 1997, at Johnny’s Loaf & Stein in the Pine Tree Mall in Marinette Wi.

It was the day after thanksgiving and my friend and boss offered me the opportunity to purchase Feldstein’s Jewelers in the Lincoln Fair Plaza in Escanaba January 28th, 1998. We closed the purchase and our new life in the upper peninsula began.  My goal has always been to provide the best customer service, and that service is represented by the statement “OUR PROMISE” displayed on the front of our store. We have raised a beautiful family here in Escanaba, Michigan and have been active with and in our Community. 

I love my job and wake up everyday and look forward to going to work and interacting
with such wonderful people. The customers are awesome, our Employee’s are exceptional
and I have been blessed to be a part of the Upper peninsula.
Thank you,
Jeff Richardson

Promise To Our Customers